On social media, you should never feel you’re winging it — even in moments of rapid response. Think through the different strands of content and plan themes, formats and language in advance.
We’ve put together a how-to on ensuring that your content is filled with fresh, engaging content that brings your audience in—and keeps them there. Let’s get into it.
We like to think about content in 3 buckets: awareness, engagement, and mobilization. Some examples of that content could look like…
Now that you know what your content looks like, here are a few tips and tricks of the trade:
And lastly… Remember your ratios! A solid content calendar is comprised of 50%: Community Engagement, 20-30%: Awareness, and 20-30%: Mobilization.
We hope this answers your questions. If you’d like to download our how-to guide, click here.
Happy calendaring!
Are you looking for more help with your social program? Get in touch.