Bee Nguyen for Georgia Secretary of State
Georgia has become the epicenter of our nation’s democracy, and in 2021-2022, DBT supported state legislator Bee Nguyen’s primary and general election campaigns to become Georgia’s Secretary of State and strengthen and empower the voters of Georgia.
In the fall of 2020, Bee, a daughter of Vietnamese refugees who formerly occupied Stacey Abrams’ former seat, needed assistance activating a relatively tiny list (~17,000) with unusual donation constraints: Bee could not accept donations while she was in the legislative session. DBT partnered with Team Bee to build a powerful email fundraising program during her non-legislative sessions and ultimately power her through a crowded runoff and into the Democratic nomination for Secretary of State.
Bee’s email program was one of the most unique we have ever worked on. Weaving together information about the state of the race, Georgia’s voting laws, and Bee’s own Vietnamese heritage, we created a flow of content that shared critical information, grabbed the attention of supporters, and even raised cultural awareness. One of our most memorable emails delved into the history of Vietnamese water spinach to illustrate how Bee could assist Asian business owners as SoS. All told, the email program raised nearly $300,000 from November 2021-2022.