When we set out to plan a campaign worthy of the 50th Anniversary of Earth Day, we knew it would fall in the midst of a global climate crisis. We didn’t know April 22, 2020 would fall in the midst of a global pandemic as well. But thanks to a smart digital-first strategy, integrated digital organizing tech, and responsive messaging, our campaign delivered massive impact on a global scale, despite COVID-19 forcing a last minute pivot to an online-only approach.
Do Big Things partnered with Earth Day Network and Bullitt Foundation to overhaul EDN’s website, launch a new SMS digital organizing program, and develop and test the creative messaging to support a national digital advertising campaign.
The results? EDN almost doubled their email list, delivered more than half a billion text messages, engaged over 1,000 social media influencers, and served 3 million video views with messages proven to increase support by 6 percentage points among likely voters. Most of all, we kept our climate
crisis a top priority, even during a global pandemic.
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