Partnering with the campaign, DBT crafted a strategy that put Adams’s name, image, platform and record in front of millions of New Yorkers across dozens of digital channels and more than a half-dozen local digital media outlets. This “surround sound” approach ensured that if a voter lived in NYC and was online, they knew who Adams was.
The campaign received 27M impressions across all awareness platforms and played a critical role in helping Adams secure the Democratic nomination for mayor, as well as setting a strong digital foundation for the general election, which Adams eventually won, becoming NYC’s second Black mayor.