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NAACP

Leveraging legacy and technology to move communities of color forward.

The NAACP is one of the nations premier civil rights organizations with over 15 million members. Uniquely positioned to connect with and engage black and brown communities, the NAACP is leading the way in using cutting-edge technology and digital strategy ahead of the 2020 Census and November elections.


Engaging real people

DBT provided creative digital strategy, email optimization and technical expertise to increase member participation and engage newer audiences.

What We Did

  • Technology Refresh
  • Digital Strategy
  • Social Media Support

The NAACP led the charge to enlist new technology to engage and reenergize its current membership through data optimizations and list segmentation to better understand the needs of their members and engage them on the issues they care about most.

Reaching new and younger audiences accomplished through a robust digital strategy that included influencer outreach and cultivation with black thought leaders and member organizers.

40%

Increase in End of Year Donations

30K+

New Email Subscribers

80%

Increase in Email Response Rate
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