Rare Community Solar
When communicating the urgency of the climate crisis, the ideal messenger is changing. Polar bears and ice caps can no longer do the heavy lifting: there’s an increasing need for modern, relevant, internet-savvy messaging, featuring the voices and demographics who will be most heavily impacted by climate change.
When communicating the urgency of the climate crisis, the ideal messenger is changing. Polar bears and ice caps can no longer do the heavy lifting: there’s an increasing need for modern, relevant, internet-savvy messaging, featuring the voices and demographics who will be most heavily impacted by climate change.
In their own words, Rare “inspires people and their communities to shift their behaviors and practices to protect our shared planet.” For a recent project promoting community solar programs for renters, and in response to a quick deadline, DBT partnered with Rare to rapidly concept and script a set of 15-second iPhone videos which would quickly communicate the ease of signing up for community solar programs.
With DBT’s background in video storytelling and collaborations with organizations like SEIU 2015, we quickly solidified four scripts, sourced experienced actors, and executed the mini-shoots in all required formats within 24 hours. DBT’s collaboration with Rare provides the ideal showcase of how we’ve helped partners put together innovative video content that meets the moment, on a tight timeline that requires considerable creativity and resourcefulness.
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