In early 2021, SEIU Local 2015—California’s largest labor union representing 400,000 nursing home and home care workers throughout the state—needed to fight disinformation by providing its members with education about the COVID-19 vaccine.
In partnership with SEIU 2015, DBT created the “We Can Do It” campaign, developing social media strategy, original illustrations, and compelling messaging that captured attention and provided vital information to SEIU 2015’s membership, largely composed of women and immigrants.
The campaign helped SEIU 2015 vaccinate The campaign helped SEIU 2015 vaccinate over 250,000 Californians in communities of color and also garnered national news coverage, with SEIU President April Verrett featured on ABC’s GMA3.
DBT was honored to be selected as a finalist of The Drum Awards for Social Purpose in 2021 for our work on this campaign.
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