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The California Wellness Foundation

Creating an identity and website that reveals a bold energy.

The California Wellness Foundation supports organizations to increase access to health care, quality education, well-paying jobs, and clean, safe neighborhoods across California.

Reimagining Advancing Wellness

The California Wellness Foundation asked DBT to help them refresh and reimagine their brand. We set out to create a communication hub and tool for their community – overhauling their entire digital presence and footprint.

After a comprehensive audit of their technology and strategy needs, Do Big Things took their traditional foundation website and created a bold, energized, and unique identity for the foundation.

What We Did

  • Data + Research
  • Brand Strategy
  • Information Architecture
  • UX + Visual Design
  • Front End Development
  • Back End Development
  • CRM Integration

“The new site has enabled us to be even more responsive in moments like this, with far less time, money and effort needed to keep our web presence current with our email communications.”

Richard Tate, VP of Public Affairs,
California Wellness Foundation

The final product:

A New Bold Look

The result is a beautiful and robust website that allows the California Wellness Foundation to use a new, bold voice to talk with their audiences. Since the site redesign, the Foundation has seen a 10% increase in total traffic and an almost 40% increase in mobile traffic that increases the overall engagement with their site.

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