The 2022 election cycle was noisy, to say the least. Candidates and campaigns across the country tried to break through the crowded space. Some of them succeeded, making memorable pieces of content that people are still talking about. Here are some of the DBT teams’ favorite pieces of content – both that we created and what other campaigns created.
MD Dems – Johnson and Johnson: Crime Busters
Two Maryland state representatives share the same last name and they decided to embrace it while talking about their policies.
Higher Heights – Black Women Vote
A beautiful video that encourages Black women across the country to vote with a short and sweet message.
Luke Warford for Texas Railroad Commission – Turn the lights on
Railroad commission isn’t the most well-known race on the ballot, but Luke Warford took a creative track to get more folks to learn more about the importance of this position.
🚨🚨🚨This year, Texans froze and our planet burned because the Texas RAILROAD COMMISSION didn’t do its job.— Luke Warford 🚂 (@LukeWarfordTX) November 10, 2021
Together, we can turn the lights on in one of the shadiest agencies in the country & save our planet, but we need your help—> https://t.co/l8x8Gzkk4s pic.twitter.com/egBo1JSBP4
Tarik Khan – Khaaannnnnn
A funny video that doesn’t take itself – or the candidate – too seriously. In a time of seriousness, it’s always great to see a candidate have a bit of fun.
John Fetterman – Snooki
Who else could have Snooki, the breakout star from Jersey Shore in a campaign video?
Hey @DrOz 👋— John Fetterman (@JohnFetterman) July 14, 2022
JERSEY loves you + will not forget you!!! 🥰 pic.twitter.com/YmaXfMpzUK
The Democrats – Working with TikTok creators
Influencers aren’t just for products anymore. This is a way to reach folks across all backgrounds.
President Obama knows the importance of reaching young people where they are — and that’s on TikTok.— Merone (@Merone) November 1, 2022
So we worked with @TheDemocrats and some fun creators to do just that.
It’s only been a couple of hours, but this video already has almost 3M views, 786k likes, and 28k saves. pic.twitter.com/jUiCjbnDBb
Raphael Warnock – Return of the beagle
In 2020 and 2021, Alvin the beagle was a hit ad that didn’t take itself too seriously. And he made a reappearance for Sen. Warnock’s successful second campaign.
Alvin the Beagle makes his long-awaited return to help Raphael Warnock in this year’s Georgia runoff. The pup — who isn’t actually Warnock’s dog — played a memorable role in ads two years ago. pic.twitter.com/m8oZmnUZnA— Jacob Rubashkin (@JacobRubashkin) November 19, 2022
Pennsylvania State Education Association – Educator TikTok
Influencer marketing at its best: A natural conversation between the poster and the audience that feels real and not scripted.
AOC – Responding to Lauren Boebert
AOC was able to take down Rep. Boebert in just a few lines, highlighting why every vote counts.
Hey Boebert, you seem to have us confused.— Alexandria Ocasio-Cortez (@AOC) October 13, 2022
✅ have attended & hosted 100s of community events
✅ hold regular town halls
✅ don’t take a dime in corporate cash
🚮 are bankrolled by corporate PACs, Big Ag, & Oil
🚮 are too scared to hold regular town halls open to all pic.twitter.com/A0jrRbyFDO