Last year marked the highest midterm voter turnout since 1914 with 50.3% of the voting-eligible population turning out to vote. However, turnout in the U.S. is still among the worst compared to that of other developed nations.
To help boost voter turnout, Do Big Things partnered with Everytown for Gun Safety to encourage people to “make a plan” to vote with the help of a new digital tool.
Voter records show that people who come up with a plan to vote are twice as likely to vote as those who simply state their intentions. To help make this process as easy as possible, DBT built a custom solution on Everytown’s Gun Sense Voter site that begins with having people enter standard contact information (first and last name and email) to allow them to state their intentions (or pledge) to vote.
From there, users have the option to create a tailored plan for the day, and to:
Once confirmed, the plan is sent to the user’s email where they can add it to their calendar and/or print out for future reference.
In the two weeks since it had launched, more than 1,500 people had pledged to vote and nearly 8,000 had come up with a plan to vote via the Gun Sense Voter site.
Through this and many other efforts, Everytown and gun safety proponents across the country celebrated what was a clear win for the movement during last year’s midterm election.
Voters nationwide elected gun sense champions up and down the ballot. In races across the country, Americans turned out to support candidates who pledged to make gun safety a priority and rejected NRA-backed candidates. Of the 196 candidates that Everytown endorsed, nearly 77% won their races.
Allison Brantley is Director of Project Management at Do Big Things.