This month, Facebook and Google finally lifted their political ad ban!
From October through March, the two platforms held a ban on all political ads. The ban posed a big challenge for our team and clients. Let’s face it: Facebook and Google are major players in the digital advertising space. They’re essential when it comes to making connections with voters, supporters, and donors. So when the platforms went dark, we had to find a way to make sure our clients were still reaching their target audience.
My colleague, Lindsey Chapman, joined me on the latest episode of Do Big Talks to talk about how we handled all things advertising during the ban.
We discuss how we took on this challenge headfirst and Lindsey shares lessons learned – including how we must always be innovating and exploring new platforms and avenues to continue to engage with supporters.
Watch the full video below