The headlines about the Latino vote for Democrats in 2024 have been raising a lot of red flags. Way to Win wanted to understand the shift in Latino voting patterns and provide a path to solutions.

Kristian Ramos, Founder and Principal Strategist at Autonomy Strategies, worked with Way to Win on new polling and focus groups and said the results are alarming. In this Do Big Talks, Kristian shares with Do Big Things CEO, Henri Makembe, that Latino awareness of Biden’s work was so low it’s “as if the last 2.5 years of the Biden administration never happened.”

The good news coming out of the polling? The issues that mattered most to Latino families matched up well with the work that Biden and his team have done – and when you shared those accomplishments with Latino voters, the group went primarily from undecided to voting for Biden. 

There’s a lot to unpack from this research. In this Do Big Talks, we’ll cover:

Whether you’re working to elect a candidate or connect with Latino audiences, take a moment to listen and share this post with your colleagues who are making decisions about Latino outreach. Want to talk more? Connect with us here. 

P.S. Only have 1 minute? Check out the 3:20 mark where Kristian discusses the one item that had focus group participants so excited they asked to take it home and share it with friends and family.