Rachel is the Vice President for Creative Strategy at Do Big Things. She was part of the squad who initially cooked up the idea for DBT, and helped to found and launch the company. She’s now honored to lead our team of (frighteningly-talented) strategists and writers as they craft authentic, human-centered messaging and execute meaningful digital engagement strategies for non-profits and campaigns across the country.
Prior to joining DBT, Rachel was a Senior Strategist with 270 Strategies. In her more than 4 years at the company, Rachel specialized in developing digital strategies for non-profit clients like United Way Worldwide, the Ms. Foundation for Women, Latino Victory Project, the Make It Work Campaign, and Child Care Aware of America. Rachel also led on much of the firm’s electoral work, helping to launch, provide strategic support, and run digital programs for candidate campaigns up and down the ballot nationwide.
Rachel’s past work experience also includes various roles in media strategy, on electoral campaigns, and in state legislative caucus work. Her job titles have included everything from TV producer, tracker, campaign manager, and field organizer—but creative digital engagement and video work have always been at the heart of what she loves to do.
Rachel is passionate about social, racial, and gender justice, finding the perfect gif, and Beyoncé. And, if it were socially appropriate to claim passion for well-run meetings, efficient processes, and killer time management, Rachel would claim those too. A product of downstate Illinois and a proud graduate of the University of Oklahoma, Rachel now lives in Chicago with her husband, Steve, her daughter, Lillian, and their sassy cat, Faye.