Text messaging, or SMS, is a valuable tool in campaigns both big and small. Without it, we might have seen a very different outcome in the 2020 election. Texting is the digital engagement tool that helped President Biden’s campaign reach voters and supporters across the country with targeted actions. When many organizations could not knock on doors to register voters, they relied on texting to help register voters and remind them to vote.
Texting allows organizations to reach audiences directly with concise and personalized messages, and has proven time and time again to have engagement rates that outpace almost any other digital engagement and development platform.
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