To better engage the Rising American Electorate, we have four recommendations! Here we go:
Hire a Digital Director or Community Engagement manager. If you’re in the process hiring and need a hand in managing your digital communications until the right candidate comes along, talk with us.
If you want strong online presence, you’ll need a digital team with a keen understanding of social media networks, how people interact with them, and how to use them to make your organization heard in a sea of millions. This isn’t a post-and-go gig for an intern.
The truth is, there are a lot of lies spreading on the internet from every angle. Partisan politics and mudslinging have been worn out and confused. Be the voice of truth and reason — again, and again, again. Use the internet echochamber for truth and justice.
LISTEN UP! This one is important. People will only respond to things they feel and see themselves reflected in. Organizational speak won’t work—it hasn’t for the last 10 years. If you want to reach millennials, show their faces in your ads and speak their language. #WeBuiltThis, a campaign I’ve helped lead, engages millennials of color in electoral politics through pop culture and art. Using fun and shareable memes is one of specialties and our audience loves it!
More than ever, people are looking to their peers and people they trust to share honest information. Build alliances with digital influencers—those with sizeable online audiences and credibility—who reach your audience and give them resources they can share. Micro-influencers (i.e. those with about 1k to 10k followers) can be more accessible and trusted within their communities.
Each one of us are called to champions the truth and help move our country forward. It’s up to you to do that every single day—even from your laptop.
“It can no longer be AFSCME members versus SEIU members — it’s one people: working people. When they attack one us, they attack all of us.” – @Shawn__B #roots18 pic.twitter.com/5PsdoC9kFl
— Do Big Things (@DoBigThings) December 1, 2018
Shawn Bryant @Shawn__B is Director of Strategic Projects & Digital Storytelling at Do Big Things. ]]>