In the fall of 2020, Supermajority approached us with a big hypothesis: that women’s votes could decide the 2020 election. Supermajority also had a lofty goal: reaching 1 million women online through a variety of tactics including membership growth, social media engagement and grassroots fundraising.
But doing that required Supermajority to galvanize women across race, age and geography. Additionally, they needed to turn out voters during a pandemic, even as Donald Trump continually promoted untruths about voting.
DBT partnered with Supermajority to create a multi-pronged digital strategy, spanning organic social media, email, radio, programmatic video, and connected TV, ultimately resulting in over 124 million impressions total.
Over the course of the next year, Supermajority saw a 110% increase in their email list. Social media audiences grew by more than 65%, helping create more than 4 million actions taken throughout the year. In addition, Supermajority added nearly 10,000 new donors and more than doubled their fundraising goal when compared to the previous year.
And, perhaps most importantly, DBT’s digital strategy helped Supermajority reach their overall goal of politically engaging 1 million women in the lead up to the 2020 election.
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